Direct-to-Consumer Sales

Direct-to-Consumer (DTC) sales refer to a business model where companies sell their products directly to customers without intermediaries like retailers or wholesalers. This approach often utilizes online platforms, enabling brands to engage directly with their audience, understand customer preferences, and offer personalized experiences. DTC sales can lead to lower prices for consumers and higher profit margins for companies since they eliminate the middlemen. Popular examples include brands like Warby Parker and Dollar Shave Club, which leverage digital marketing and e-commerce to reach their consumers efficiently.