Fisher and Ury (Roger Fisher and William Ury)

Roger Fisher and William Ury are prominent figures in the field of negotiation, best known for their groundbreaking book, "Getting to Yes." They advocate for interest-based negotiation, emphasizing the importance of focusing on underlying interests rather than positions. This approach encourages parties to collaborate and find mutually beneficial solutions, rather than engaging in adversarial tactics. They also stress the value of clear communication, active listening, and the creation of options that satisfy the needs of all involved, promoting a more constructive and positive resolution to conflicts. Their work has significantly influenced negotiation practices in various fields.