
Event-Related Potentials (ERPs)
Event-related potentials (ERPs) are brain responses that result from specific sensory, cognitive, or motor events. They are measured through electroencephalography (EEG), which captures electrical activity in the brain. When a person experiences a stimulus, like a sound or image, the brain produces quick electrical signals that can be detected and analyzed. By studying these signals, researchers can understand how the brain processes information, makes decisions, and reacts to the environment. ERPs help explore various topics, including attention, memory, and language, providing insights into how we think and perceive the world.