Ethical Standards in Public Relations

Ethical standards in public relations refer to the guidelines and principles that govern how PR professionals conduct their work. These standards emphasize honesty, transparency, fairness, and accountability in communicating with the public. PR practitioners are expected to provide accurate information, respect confidentiality, and avoid misleading tactics. They should strive to build trust and foster positive relationships between organizations and their audiences. By adhering to these ethical principles, PR professionals can help ensure that communication is responsible and serves the greater public interest.