Federal Trade Commission (FTC) Guidelines

The Federal Trade Commission (FTC) Guidelines are rules designed to promote honest and fair practices in commerce. They protect consumers from deceptive advertising, false claims, and unfair business practices. For businesses, these guidelines specify how to accurately represent products and services, including clear disclosures for endorsements or sponsored content. The goal is to ensure transparency, prevent fraud, and foster a trustworthy marketplace where consumers can make informed decisions. Essentially, the FTC sets the standard for ethical marketing and consumer protection in the United States.