Public Relations Ethics Guidelines

Public Relations Ethics Guidelines are a set of principles that guide professionals to act honestly, transparently, and responsibly when communicating with the public and media. They emphasize truthfulness, integrity, respecting confidentiality, avoiding misrepresentation, and fostering trust. These guidelines help ensure PR professionals promote fair, accurate information and maintain public confidence, even when managing sensitive issues or competing interests. Adhering to these standards supports ethical practice, enhances reputation, and sustains long-term relationships with stakeholders and the community.