Ethics in Public Relations by Patricia Parsons

In Patricia Parsons' view, ethics in public relations involves acting honestly, responsibly, and transparently when managing communication between organizations and the public. It requires practitioners to prioritize truthfulness, respect, and fairness, avoiding deceptive or manipulative tactics. Ethical PR ensures that the information shared is accurate and that the interests of the public, clients, and society are balanced. Ultimately, it builds trust and credibility, fostering strong, honest relationships and maintaining the integrity of the profession.