EAST

EAST stands for "Ease, Access, Social, and Timely." It is a framework used to create effective policies or encourage behaviors. 1. **Ease**: Make the desired action simple. 2. **Access**: Ensure it's easy for people to reach the action or information. 3. **Social**: Leverage social influences to encourage participation; people are influenced by others. 4. **Timely**: Provide prompts or reminders at the right moment. By applying these principles, organizations can enhance engagement and facilitate positive changes in behavior.