Drive: The Surprising Truth About What Motivates Us

"Drive: The Surprising Truth About What Motivates Us" by Daniel H. Pink explores the concept that traditional rewards, like money and bonuses, often fail to motivate people effectively. Instead, Pink argues that intrinsic motivation—driven by autonomy, mastery, and purpose—leads to higher satisfaction and performance. He emphasizes that individuals thrive when they have the freedom to choose their tasks (autonomy), the opportunity to improve their skills (mastery), and a sense of contributing to something larger than themselves (purpose). This shift in understanding motivation can enhance both personal fulfillment and organizational success.