Digital Strategy

Digital strategy refers to a plan that organizations develop to leverage digital technologies to achieve their business goals. It involves using tools like websites, social media, and data analytics to engage customers, improve operations, and create new opportunities. A good digital strategy aligns with the overall business objectives, enhances the customer experience, and can involve aspects such as online marketing, e-commerce, and digital transformation. By effectively utilizing digital resources, organizations can remain competitive and adapt to changing market conditions.