demographics profiling

Demographic profiling is the process of gathering and analyzing information about a population's characteristics, such as age, gender, income, education, and ethnicity. This information helps businesses, governments, and organizations understand the makeup of a specific group of people. By creating profiles based on demographics, they can tailor products, services, and policies to better meet the needs and preferences of different segments of the population. Essentially, it allows for informed decision-making based on the traits and behaviors of various demographic groups.