David P. Norton (Business executive)

David P. Norton is a prominent American business executive and author best known for co-developing the Balanced Scorecard, a strategic management tool that helps organizations measure performance beyond traditional financial metrics. This approach allows companies to evaluate their success through various perspectives, such as customer satisfaction, internal processes, and organizational growth. Norton's work has influenced how businesses plan and execute strategies, ensuring they align with long-term goals. His insights have been widely adopted in both the private and public sectors, making him a key figure in modern management practices.