Norton & Kaplan

Norton and Kaplan are known for developing the Balanced Scorecard, a strategic management tool that helps organizations measure their performance beyond just financial metrics. They proposed that businesses should also evaluate their success based on customer satisfaction, internal processes, and learning and growth. This approach encourages a more holistic view of a company’s health and strategic vision, focusing on how well it meets its goals and adapts to changes. By looking at multiple perspectives, organizations can better align their activities with their overall strategy and improve long-term performance.