David A. Lax

David A. Lax is an American academic and consultant known for his work in negotiation and decision-making. He co-authored influential books, including "3-D Negotiation," which emphasizes the importance of understanding both the negotiation process and the broader context surrounding it. Lax's approach focuses on strategic thinking and creating value in negotiations rather than merely competing for positions. His insights are widely applied in business, law, and conflict resolution, making him a respected figure in the fields of negotiation and organizational behavior.