Daniel Simons

Daniel Simons is a cognitive scientist known for his research on visual perception and attention. He is best recognized for his work that highlights how people can miss significant details in their environment, famously illustrated by the "invisible gorilla" experiment. In this study, participants focused on counting basketball passes and often failed to notice a person in a gorilla suit walking through the scene. Simons' findings demonstrate that our attention is limited and that we can overlook obvious aspects of our surroundings when focused on specific tasks, shedding light on the complexities of human perception.