Contextual factors

Contextual factors refer to the surrounding circumstances or conditions that influence how information is understood and interpreted. In general knowledge, these factors include cultural background, historical events, social norms, and situational context. For example, a news event may be perceived differently depending on a person's cultural experiences or the time period in which they live. Understanding these contextual factors helps us grasp why people think and react in various ways, highlighting the importance of not just the information itself, but the environment in which it is presented and received.