Behavioral factors

Behavioral factors refer to the ways individual actions and decisions are influenced by psychology, emotions, social conditions, and environmental cues. These factors include habits, biases, motivations, and social influences that shape how people think and behave. For instance, someone might choose a healthy meal due to habits formed from past experiences or peer pressure. Understanding these factors helps explain why people act in certain ways, making it easier to encourage positive behavior changes or improve decision-making in areas like health, finance, and education.