collateral materials

Collateral materials refer to various types of supporting documents or resources used to promote a product, service, or idea. These materials can include brochures, flyers, presentations, and digital content like videos or social media posts. They are designed to inform, engage, and persuade the audience, providing essential information and reinforcing key messages. In business and marketing, collateral materials help communicate a brand’s story, showcase offerings, and ultimately drive sales or support for a cause. Essentially, they serve as helpful tools to enhance understanding and interest.