sales collateral

Sales collateral is a collection of marketing materials used by a company's sales team to communicate the value of their products or services to potential customers. It includes items like brochures, presentations, case studies, product datasheets, and videos that help explain the benefits and features of what’s being offered. The goal is to provide information that supports sales conversations, builds trust, and helps potential clients make informed decisions. Essentially, sales collateral serves as a persuasive tools to inform, engage, and convince prospects about why they should choose a particular product or service.