marketing collateral

Marketing collateral refers to the collection of materials a business uses to promote its products or services. These can include brochures, flyers, presentations, videos, catalogs, and digital content. The purpose of marketing collateral is to inform, persuade, and build trust with potential customers by presenting the company’s offerings in a professional and consistent manner. It supports sales efforts, enhances brand awareness, and helps communicate key messages effectively. Essentially, it’s the toolkit a business uses to communicate its value to current and prospective clients across different channels.