cognitive model of helping

The cognitive model of helping suggests that people's decisions to assist others are influenced by their thoughts and perceptions. When faced with a situation where help is needed, individuals assess factors such as the severity of the need, their ability to help, potential social norms, and personal values. They weigh the outcomes of their actions, considering both the benefits and the risks. This process involves mental shortcuts and prior experiences, ultimately guiding whether they will offer assistance. Essentially, it's about how our minds evaluate situations that influence our willingness to help others in need.