Ciceronian rhetoric

Ciceronian rhetoric, named after the Roman orator Cicero, emphasizes the art of persuasive communication. It is built on five key components: invention (generating ideas), arrangement (organizing arguments), style (choosing language), memory (recalling points), and delivery (presenting effectively). Cicero believed that effective rhetoric could influence, persuade, and inspire audiences, integrating emotion and logic. His approach highlights the importance of context, audience awareness, and ethical considerations in communication, making it a foundational concept in the study of effective speaking and writing.