Christopher Lovelock

Christopher Lovelock is a notable figure in the field of marketing and service management. He is best known for his work on the concept of "services marketing," which focuses on how services differ from products in marketing practices. Lovelock introduced important ideas about service quality, customer experience, and the role of intangibility in services. His contributions help businesses understand how to effectively market and deliver services, ensuring customer satisfaction and loyalty. His book, "Services Marketing," is widely used in academic and professional circles to understand the unique challenges of marketing intangible offerings.