Charles Kelman

Charles Kelman was an influential American psychologist known for his work in social psychology, particularly in the fields of attitude change and persuasion. He developed the "taxonomy of attitude change," which outlines three processes: compliance, identification, and internalization. These concepts explain how people adopt new beliefs or modify existing ones based on social influences. Kelman's research helped enhance our understanding of how social movements and group dynamics impact individuals' behaviors and convictions. His insights have had significant implications in areas like marketing, education, and social change.