California Wine Institute

The California Wine Institute is a trade association representing California's wineries and vineyards. Its primary goal is to promote and protect the interests of the state's wine industry, which is one of the largest in the world. The organization works on various fronts, including advocating for policies that benefit wine producers, conducting research, and facilitating marketing efforts to promote California wines both domestically and internationally. By highlighting the diversity and quality of California wines, the Institute helps stimulate economic growth and supports the cultural heritage of wine production in the region.