Business Model Canvas (Alex Osterwalder)

The Business Model Canvas, developed by Alex Osterwalder, is a strategic tool that helps organizations visualize and design their business model. It consists of nine key components: 1. **Customer Segments** - Who the business serves. 2. **Value Propositions** - What unique value the business offers. 3. **Channels** - How products or services are delivered. 4. **Customer Relationships** - How to engage and retain customers. 5. **Revenue Streams** - Sources of income. 6. **Key Resources** - Essential assets needed. 7. **Key Activities** - Core tasks that drive the business. 8. **Key Partnerships** - Collaborations that enhance value. 9. **Cost Structure** - Costs incurred to operate. This canvas provides a clear framework for understanding and innovating a business's approach.