empathy map

An empathy map is a tool used to understand and visualize what a person might be experiencing emotionally and mentally. It helps clarify their feelings, thoughts, needs, and motivations by organizing insights into different categories like what they think, see, hear, say, do, and feel. This structured approach allows businesses or teams to better relate to their customers or users, leading to more empathetic and effective solutions. Essentially, it fosters a deeper understanding of someone's perspective, promoting more personalized and meaningful interactions.