Alex Osterwalder

Alex Osterwalder is a Swiss entrepreneur and business theorist known for his work on business model innovation. He co-created the Business Model Canvas, a visual tool that helps organizations design, describe, and analyze their business models. The canvas breaks down a business into nine key components, such as value proposition and customer segments, making it easier for teams to understand and communicate their ideas. His work has influenced many startups and established companies in developing strategic plans and fostering innovation in a clear, structured manner.