Bibb Latané

Bibb Latané is an American social psychologist known for his research on social influence and group dynamics. He is best recognized for developing the concept of "social loafing," which describes how individuals tend to put in less effort when working in a group compared to when they work alone. Latané also introduced the "bystander effect," illustrating how people are less likely to offer help in emergencies when others are present, as responsibility is diffusion among the group. His work has significantly contributed to our understanding of human behavior in social settings.