Latané and Darley experiment

Latané and Darley's experiment studied how people react in emergencies. They found that individuals are less likely to help when many others are nearby, a phenomenon called the "bystander effect." In their study, participants thought they were discussing college stereotypes over a phone, but one participant would pretend to have a seizure or smoke. The results showed that the more bystanders present, the less likely anyone was to help immediately. This occurs because people often assume someone else will intervene, or feel less personal responsibility when others are around. The research highlights how group dynamics can impact helping behavior.