Betty Crocker

Betty Crocker is a fictitious brand character created by the Washburn-Crosby Company in the 1920s, representing a helpful homemaker. Initially, she was a name used to respond to customer inquiries about baking and cooking, but she evolved into a symbol of American homemaking. The brand became well-known for its baking products, including cake mixes and cookbooks, simplifying cooking for many families. Over the years, Betty Crocker has also been featured in advertisements and media, becoming a cultural icon associated with comfort food and home cooking in the United States.