audio logos

Audio logos, also known as sound logos or sonic branding, are short, distinctive audio clips used by brands to enhance their identity. Similar to visual logos, they create a memorable auditory cue that helps consumers recognize and associate with a brand. These sounds are often played in advertisements, at the start of TV shows, or when a product is used. Effective audio logos capture the brand's essence and evoke emotions, making them a powerful tool in marketing and brand recall. Examples include the iconic chimes of Intel or the brief melody of McDonald's "I'm Lovin' It."