Sonic Branding

Sonic branding is the strategic use of sound to create an identity for a brand. It involves crafting specific audio elements—such as jingles, melodies, or sounds—that evoke recognition and emotional connection with the brand. Just like visual logos, sonic branding helps consumers identify and remember a company or product through sound cues. It’s often used in advertising, apps, and customer experiences to reinforce brand perception and foster loyalty, making the brand more memorable and engaging through the power of sound.