Sonic messaging

Sonic messaging refers to the strategic use of sound—such as voice, music, and auditory cues—to communicate brand identity, influence emotions, and enhance customer experiences. It involves crafting specific sounds or audio environments that resonate with audiences, strengthen brand recognition, and evoke desired feelings. This approach can be applied through jingles, voice-overs, or ambient sounds, creating a consistent auditory signature across platforms. Sonic messaging leverages the power of sound to build deeper connections with consumers, making messaging more memorable and engaging in an increasingly noisy digital landscape.