Annatto

Annatto is a natural colorant and flavoring derived from the seeds of the achiote tree, native to tropical regions of America. It's commonly used in foods like cheese, butter, and snacks to give them a yellow to orange hue. Annatto is prized for its mild, slightly peppery taste and is often favored over synthetic dyes due to its natural origin. Additionally, it contains antioxidants and is used in cosmetics and textiles. Its popularity stems from its ability to enhance the visual appeal of various products while providing a hint of flavor.