A. M. Cole (Achievement Motivation)

A. M. Cole's Achievement Motivation theory focuses on the drive individuals have to pursue success and accomplish goals. According to this theory, people are motivated by both the desire to excel and the fear of failure. Those with high achievement motivation often set challenging tasks for themselves and persist in overcoming obstacles. This motivation influences behaviors in educational, professional, and personal contexts, shaping how individuals approach challenges and strive for excellence. Understanding this concept can help identify how motivation affects performance and goal-setting in various areas of life.