Woolmark Company

The Woolmark Company is a global organization that promotes Australian wool and ensures its quality through branding and standards. Established in 1964, it is best known for the iconic Woolmark logo, which signifies high-quality wool products. The company supports wool growers and industry stakeholders by providing education, research, and marketing resources. It also works on sustainability initiatives to enhance the environmental credentials of wool. By maintaining rigorous quality assurance processes, Woolmark helps consumers identify and trust wool products, contributing to the overall growth of the wool industry.