W. Timothy Coombs (Professor) Yan Jin

W. Timothy Coombs and Yan Jin are respected academics in the field of crisis communication. Coombs is known for developing the Situational Crisis Communication Theory (SCCT), which helps organizations respond effectively to crises by understanding their context and audience. Yan Jin, a prominent figure in communication studies, focuses on the intersection of communication strategies and public relations. Together, they contribute to how organizations manage their reputation and communicate with the public during challenging times, emphasizing the importance of transparency and strategic messaging to maintain trust and credibility.