W. Timothy Coombs (Professor)

W. Timothy Coombs is a communications professor renowned for his expertise in crisis management and corporate reputation. He developed models and tools that help organizations understand, prepare for, and respond effectively to crises, aiming to protect their image and maintain public trust. His work emphasizes strategic communication during challenging situations, ensuring that organizations respond transparently and appropriately. Coombs' theories are widely used by businesses and institutions to navigate crises such as accidents, scandals, or emergencies, ultimately helping them recover and strengthen their reputation in the long run.