Video Metadata and SEO

Video metadata refers to the information that describes and categorizes a video, helping platforms and viewers understand its content. This includes titles, descriptions, tags, and thumbnail images. In terms of SEO (Search Engine Optimization), having well-crafted metadata improves a video's visibility in search results, making it easier for people to find. Effective metadata uses relevant keywords and clear descriptions, which boosts a video’s ranking on platforms like YouTube or Google, ultimately increasing views and engagement. By optimizing metadata, content creators can enhance their audience reach and connect with viewers interested in their topics.