IPTC (International Press Telecommunications Council)

IPTC (International Press Telecommunications Council) is an organization that develops standards for the exchange of news and media content. One of its key roles is creating metadata standards, such as IPTC Photo Metadata, which allows photographers and media organizations to embed important information—like the subject, date, location, and copyright details—directly into digital image files. This helps organize, search, and manage photos efficiently while ensuring proper attribution and rights management across different platforms and users. In essence, IPTC standards facilitate consistent, accurate information sharing within the media industry.