Victor Vroom

Victor Vroom was a psychologist who developed the Expectancy Theory of motivation. This theory suggests that people are motivated to act based on their expectations of the outcomes and the value they place on those outcomes. Essentially, individuals decide to put in effort if they believe their actions will lead to desirable results and that the effort is worthwhile. Motivation, according to Vroom, depends on the belief that effort will result in performance, performance will lead to rewards, and those rewards are valuable. This helps explain why people choose certain actions over others based on their perceptions and goals.