User Experience Research

User Experience Research (UX Research) focuses on understanding how users interact with a product or service. In Research and Development Operations, it involves gathering insights through methods like interviews, surveys, and usability testing. The goal is to identify user needs, preferences, and challenges, which helps design better products that are intuitive and enjoyable to use. By involving real users in the development process, companies can create solutions that are more effective and satisfying, ultimately leading to improved customer loyalty and success in the market.