Steve Krug (Usability Consultant)

Steve Krug is a usability consultant and author, best known for his influential book "Don't Make Me Think," which emphasizes the importance of intuitive design in websites and applications. His work focuses on making digital experiences user-friendly, guiding designers and developers to create sites that are easy to navigate and understand. Krug advocates for testing designs with real users to identify issues early on, ensuring that the final product meets user needs effectively. His approach encourages simplicity and clarity, aiming to enhance user satisfaction and engagement in an increasingly complex digital landscape.