Don Norman (Psychologist)

Don Norman is a renowned psychologist and cognitive scientist, best known for his work in design and usability. He emphasizes how understanding human behavior can improve the design of everyday products, making them more intuitive and user-friendly. Norman coined the term "user-centered design," advocating that designers should focus on the needs and experiences of users. He authored influential books like "The Design of Everyday Things," which explores how good design can enhance our interactions with technology and objects in our environment, ultimately making life easier and more efficient. His insights bridge psychology, design, and technology.