User-Centered Design (UCD)

User-Centered Design (UCD) is an approach to creating products, like websites or apps, that focuses on understanding and meeting the needs, preferences, and behaviors of the people who will use them. It involves involving users throughout the development process—gathering their feedback, testing prototypes, and making improvements. This ensures the final product is intuitive, effective, and satisfying to use. Essentially, UCD emphasizes designing with the user’s experience in mind from the start, leading to solutions that better serve their goals and improve overall usability.