Uri Gneezy (Economist)

Uri Gneezy is an influential economist known for his research on behavioral economics, which explores how psychological factors influence economic decision-making. He has conducted various experiments to understand how incentives, competition, and social norms impact people's choices in different contexts. Gneezy's work often highlights the complexities of human behavior, showing that people do not always act rationally as traditional economic theories suggest. By examining real-world scenarios, he provides insights into how policies and marketing strategies can be designed to better align with actual human behavior, ultimately contributing to improved economic outcomes.