Yoav Gneezy

Yoav Gneezy is a behavioral economist known for studying how real-world incentives and social factors influence people's decisions and behavior. His research often explores topics like motivation, cooperation, and fairness, demonstrating that human actions are affected by context and perceptions just as much as by monetary rewards. Gneezy's work combines experiments and field studies to uncover insights applicable to business, policy, and everyday life, emphasizing that understanding human behavior can lead to better strategies for improving organizational and societal outcomes.