Unfreezing

Unfreezing is the initial step in the change management process, where existing behaviors, attitudes, or routines are prepared for alteration. It involves creating awareness that current ways may be ineffective or outdated, motivating individuals to accept the need for change. This stage addresses resistance by fostering understanding and openness, setting the foundation for implementing new methods or perspectives. Essentially, unfreezing clears the way for change by challenging the status quo and making people receptive to new approaches.