Trademark Dilution Law

Trademark dilution law protects famous trademarks from uses that weaken their uniqueness, even if there is no direct competition or likelihood of confusion. Dilution can occur through "blurring," where the distinctiveness of the trademark is reduced by using it in a similar context, or "tarnishment," where a trademark is associated with inferior or unsavory products. This law ensures that well-known brands maintain their value and identity, preventing others from using similar marks in a way that could harm their reputation or recognition in the market.